At Charenton Macerations, our fragrances are “inspired by the madness of dreams.” Why dreams? Dreams are the imagination’s favorite playground. A momentary place for the mind to run free. Lurking just beneath the fabric of the dream exists a beautiful release of pure emotional expression. Like fragrance, our dreams take us somewhere. They remind us of who we are. They make us feel.
When we dream, a flutter of images and sensations flood the brain: a series of quick snippets streaming in random order. Inside the dream, the rules of time and space are abandoned, rewritten by the will of the mind. Five minutes can feel like five days. Now can feel like ten years ago or ten years to come. Who and what we see is not always as it seems. As more pieces of the dream become recognizable, colors, places, people appear as concrete shapes. The rational mind begins to weigh in. But just as things become a bit clearer, just as sense is rising from the madness, you fall out of this ephemeral dreamscape. Now distancing yourself from the dream, you start to think. To process. To be retrospective. Introspective. Playing scenes back in your head, feeling it starting to slip from memory. Finally, all that remains are pieces… Fragments… Lingering questions about the experience. You feel as if you’ve been whisked to some other place, but are not quite sure where, who with, or why.
Fragrance creation at Charenton Macerations follows the same rules of the dream. Stories and materials are woven together: pieces of time and space crisscrossed with touchstones of memory and emotion. Histories are folded onto themselves, pinned back together with overlapping ingredients stories. From oceans of chaos, a foundational olfactive collage is formed. The background roughed out, additional accords are introduced into the mix, adding shape, body, texture. They conjure smaller emotional arcs of the story, draw attention to specific olfactive moments along the scented dreamscape. The focal points of the fragrance, they are the ways into the dream. Accords open, revealing other scented paths of discovery. They help uncover hidden possibilities tucked into corners… an entire olfactory world just waiting to come to life…
… Waiting for you. You are the dreamer. All you need to do is take the leap. To step inside. As the wearer, you are the final ingredient. You control the dream. Your thoughts, your memories, your emotions… yes even your skin… determine how the fragrance’s story unfolds, helping to continue shaping its world. You not only decide the path of the dream, but through you, the dream goes on.
Its story continues one flicker of scent at a time.