Forget about FOR HIM and FOR HER... Fragrance is FOR YOU!
At Charenton Macerations, we craft fragrances that stay true to the ingredients we use and the stories we want to tell. This pursuit is unencumbered by arbitrary strictures of what a fragrance should smell like to appeal to a particular audience. The walls of orphaned fragrances in the world’s major fragrance houses are testament to how this approach to perfumery stifles creativity.
One particularly antiquated and limiting set of rules comes from fragrance’s gendering over the last century. This is not simply a matter of marketing fougères only to men and white florals to women, though that is part of it. These rules also favor a limited vocabulary of fragrance structures. Furthermore, they prescribe a conservative approach when working with those structures. These gender rules tie the perfumer’s hands, inhibiting the olfactive juxtapositions and fragrance experiences that can be created. A narrative approach subverts those norms, allowing for new things to become possible.
