Following the successful launch of our first fragrance, Christopher Street, Charenton Macerations heads back into the city streets, this time blending our disruptive approach to perfumery with the defiant world of street art.
Inspired by street art’s ability to distort perception and transform with time, Asphalt Rainbow is a fragrance that rips apart the rose. It then scatters these fragmented petals and thorns throughout the urban underground. The fragrance is a rose undone.
“I love working in the memory of spaces. Every space in the world keeps a trace of what’s happened before, and when I get to a space, I feel deeply what’s happened there as if I have a supernatural relation to the past.” – Blek le Rat
Asphalt Rainbow asks the question: what happens when a graffiti artist’s spray cans are replaced with the perfumer’s organ of ingredients and applied to our skin? It borrows some of the masterful techniques used by street artists (e.g. choices in process, planning, and materials) to explore the beauty of olfactive distortion. It is designed to defy preconceptions about everyday materials in perfumery and disrupt expectations of their natural order of progression.
Asphalt Rainbow Stickers
Asphalt Rainbow
Asphalt Rainbow - The Beauty of Olfactive Distortion
What’s in a rose? Crafting Asphalt Rainbow was a two year process of building olfactive walls, roughing them up, and then tearing them down; of splashing those walls with aromatic pastes, paints, and other potently odiferous outdoor spoils; of calibrating how the composition twisted, changed, and faded over time. The arc of the fragrance mirrors the life of street art tags: a bold interpretation of a rose accord that distorts and morphs over time, presented as a fragmented flower that dances up walls and down alleyways, until, inevitably, fading to background.
Chasing Asphalt Rainbows
More from the Story of Asphalt Rainbow
Asphalt Rainbow & Street Art Techniques: Stencils
Asphalt Rainbow: Why Fragrance & Street Art
Fragrance: The Original Disruptive Art?
Chasing Asphalt Rainbows 🌹🌈🗽 Week 3
Another week of throwbacks & finds from time spent chasing the Asphalt Rainbows of urban art on the streets of NYC & beyond. [Street Art Gallery]
Scent Bombs & Other Disruptions
The Mythological Rose
Chasing Asphalt Rainbows 🌹🌈🗽 Week 2
Another week of throwbacks & finds from time spent chasing the Asphalt Rainbows of urban art from the streets of NYC & beyond. [Street Art Gallery]
Asphalt Rainbow & Street Art Techniques: Stencil Gallery
Asphalt Rainbow Series exploring some of the street art techniques used in crafting the fragrance. A photo gallery of Street Art Stencil Work. #roseshards
Asphalt Rainbow & the Story of Rose: Alexander
Chasing Asphalt Rainbows 🌹🌈🗽 Week 1
This week’s throwbacks & finds from time spent chasing the Asphalt Rainbows of urban art while lost on the streets of NYC & beyond. [Street Art Gallery]
Asphalt Rainbow – The Brief
Distortion. Transformation. Impermanence. The original olfactive story of Charenton Macerations’ street art rose inspired Asphalt Rainbow – in brief.
Asphalt Rainbow & Street Art Techniques: Subtraction
